Affiliate Marketing: this is commission based advertising. Your advertisers, or "affiliates" or "partners" (which latter term should stop being used because it's ambiguous), advertise your product for you and you don't pay them for advertising for you, until you get a sale from that advertising. Typically, businesses pay a percentage of the sale to the affiliate. For more information on how to start an affiliate program, click here. To find out how to make money from affiliate marketing, click here.
B2B: "Business to Business". When one business offers a service or product to another business. An example would be a business that is wholesaling a product to another business.
B2C: "Business to Consumer". An example would be a business that buys things wholesale from a B2B business and then sells it to the consumer.
Browser: a program that displays internet web pages. Most common browsers are Internet Explorer, Firefox, Netscape Navigator and Opera. Firefox is growing more popular everyday.
Domain Name: Also commonly referred to as a website address, though it technically stops after the suffix. There are all sorts of possible suffixes, the most common being .com, which is short for "company" or "commercial". .gov is short for "government". .org is short for organization. .ca is short for Canada. Et cetera. You need a domain name for your website, and a .com is the best. You can purchase a domain name from Go Daddy and get great customer service.
Dropshipping: this is like buying products wholesale and selling them on your website.... except that you don't buy them. You simply offer them as if you had bought them at wholesale and when you make a sale, you let the company that is producing the product know by sending them money and the address of your buyer. The company ships out the product and you keep a previously agreed-upon percentage for yourself. Typical commissions for dropshipping in WAHM world are 10-35%, with most (that I've seen) being 25%.
eBook: an "electronic book" that you download to your computer or gain access to on the internet. Sometimes you can print the pages off to create a tangible book which you can hold in your hands.
Ezine: a "electronic magazine" that is distributed via the internet or via email.
FTP: An acronym for "File Transfer Protocol". This is a method of transferring and downloading files from your computer to your website.
HTML: Stands for "HyperText Markup Language". Everything besides text has a special code that you don't see that tells the browser how to present it to you on a webpage. <i> makes text appear as italics, when inserted before some text. <font face="Tahoma"> tells the browser to render the text in the Tahoma font. <strong> or <b> turns text into bold. Even the size of the text is dictated by an HTML code. You used to have to know HTML to create a website but now there are easy website builders that do it for you through WYSIWYG editors (What You See Is What You Get). They have their drawbacks but make it easy for any person to create their own website without having to study HTML.
IP Address: A series of numbers that is unique to your computer that looks something like this: 184.108.40.206 . It can say where your Internet Service Provider is located. Every email you send can be tracked via your IP address. Every website you visit can be logging your IP address.
ISP: Acronym for Internet Service Provider. This is the company you pay every month for having access to the Internet. Examples of some ISPs are Telus, AOL, Shaw, and Rogers.
Meta Tags: Information at the top of the HTML coding for a web page, provided for the search engines. It is invisible when viewing the page on a browser, but visible to anyone viewing the source code. The information is held between these symbols < >. A title tag tells the browser what your web page title is called. A description meta tag tells a browser what to say about your website to people searching the search engines.
Mompreneur: a term coined to recognize the increasingly visible group of mom entrepreneurs. No stats are available on the growth in numbers of mompreneurs, but it is believed that there are significantly more mompreneurs than 5 years ago. One thing is certain: this group of women is being discussed in the media a lot.
MSRP: Minimum Suggested Retail Price. It's the price suggested by the wholesaler to the retailer.
Opt-ins: anything that collects information from your customers for information email-outs or discounts. Customers will be OPTING in by choice (instead of being spammed) to have you email them with choice info and opportunities.
Patent: for inventions, it is granted by the government to give you the right, for a certain period of time, to stop others from making your invention. If you have a patent in your country, it only stops people in your country from making your product. You own the property of your patent and can choose to sell or rent it to others.
PDF: Short for "Portable Document Format". It is another way, like HTML, of formatting a file. It is promoted and marketed by Adobe Systems Inc. If you receive a PDF file it can be read using Adobe Acrobat Reader and can be used by both Windows and Mac users. PDF files are found in e-books, used to display receipts from online businesses, among other uses.
To get a free copy of Acrobat Reader click here.
Sales Copy: this is your text on your site that you are using to explain and sell your product.
SEO: Search Engine Optimization: all the little things that you need to do in order to get the best placement on search engine results. You, ideally, want to appear in the first placement on the first page when someone searches for your product or service. This will involve work, not chance!
An automated robot, or "bot", also referred to as a spider, will "crawl" the Web looking for Web site pages to add to the search engine's database. Then, a mathamatical formula will place your page in a ranking. These are called organic, or natural listings.
Web sites are not competing against other Web sites. It is page against page, and so you need to optimize every page.
Servicemark or Service Mark: this is a photo, logo, set or words or combo of these that is created and registered to set your service apart from other businesses offering the same service.
Trademark or Trade Mark: this is a photo, logo, set or words or combo of these that is created and registered to set your product apart from other traders of product.
URL: Short for "Uniform Resource Locator", though few people know that or care. All you need to know is that it's the unique address of a website or a webpage. An example of a URL is: http://www.pinkpowersuit.com/favouriteresource.html
USP (Unique Sales Proposition): that pitch that is unique to you, setting you apart from your competitors. Ex.: "Over 2000 handmade legwarmers, reminiscent of the '80s but made uniquely for you today! You choose colours!"
Viral Marketing: like a virus, it's a message that spreads widely and quickly, through email forwarding. You know those jokes that come to your email's inbox and then again a few days later from another person, and then a year later come again from a different person? That's viral marketing. It's the dream of every entrepreneur to have their name/message spread the way those bad chain letters do! Best of all, it's free!
WAHM: work-at-home-mom. It's a common term on the Internet, what with electronic media being a world of acronyms.